What better way to enter the world of streaming content than with the help of Taylor Swift? On her birthday no less! We were tasked to create an over-arching campaign that would package together years of unseen behind-the-scenes music video footage, bloopers and interviews. Then drop them weekly for the millions of superfans: the Swifties!! So we created the "_____ (blank) NOW campaign inspired by her song "Blank Space." In every media outlet we could fill in the blank everything TayTay with each drop. From STREAMING ON YOUR PHONE NOW, to watching videos of her CATS NOW. All Taylor Swift NOW!