Lexus Sponsorship

US TENNIS OPEN

During a tournament, every nine games the balls are "retired" for a new set. So what happens to them?

While most get menial jobs, a lucky few end up with Lexus owners.

Film

Directed by Errol Morris

UnDigital:

On-Site Lexus Tent

We created dioramas of each tennis ball's new career during retirement and hung them in a tent with a Lexus LS... and snacks.

Subway Platform

Portraits of tennis balls that didn't make it to the US Open.