US TENNIS OPEN
During each major tournament, the balls are "retired" every nine games and replaced with fresh bouncy new ones. So what happens to the old ones? Or the ones who never make it to the Open? While most end up with menial jobs, a very lucky few end up with Lexus owners. From on-site displays, subway stations, print ads to broadcast films directed by Academy Award Winner Errol Morris - no one could miss the launch of the new flagship vehicle the Lexus LS. Even "The Drifter."
Directed by Errol Morris
On-Site Lexus Tent
We created dioramas of each tennis ball's new career during retirement and hung them in a tent with a Lexus LS... and snacks.
The Sitting Duck.
Portraits of tennis balls that didn't make it to the US Open.