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HELLO!
Aren't you glad I'm not referring to myself in the third person! "Kevin is known for... ."
Lexus Sponsorship
US TENNIS OPEN
During a tournament, every nine games the balls are "retired" for a new set. So what happens to them?
While most get menial jobs, a lucky few end up with Lexus owners.

Film
Directed by Errol Morris


UnDigital:
On-Site Lexus Tent
We created dioramas of each tennis ball's new career during retirement and hung them in a tent with a Lexus LS... and snacks.







Subway Platform
Portraits of tennis balls that didn't make it to the US Open.






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